Windows 8 Store
By now we’ve all seen the endless stream of either misinformed or FUD-based complaints, commentary, or sound bites circulating on the web regarding Windows 8 and its new app store. The most disappointing aspect is that I’ve seen other independent game developers partaking. Really?!
So let me get this straight—all those people who’ve been rejected by Steam and their gated approach to digital distribution aren’t happy to have a store that will provide instant access to millions of PC and mobile users? Interesting…
I get Steam’s perspective. They’re concerned because they see Microsoft making a legitimate attempt to encroach on their territory. I’ve also heard suggestions that they think Microsoft post-Windows 8 will attempt to close them out of Windows all together. While that remains to be seen, I have my doubts. That aside, we’ll just ignore the inconvenient little fact that Apple currently runs OS X the exact same way with the Mac App Store. Where’s all the highly publicized bitching about that?
Bottom line is that the Windows 8 app store presents a tremendous opportunity for both small- and big-time indies. As long as you can adhere to the handful of guidelines governing app submissions and content, you’ll have millions of potential users at your disposal without the fear of the unexplained subjective rejection.